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10 Digital Marketing Mistakes Which May Be Holding You Back

If you’re like a lot of people on the internet, and you’re part of a business, you might be making some mistakes that could be holding your company back from reaching its full online potential. Within this article, we examine 10 of the most common digital marketing mistakes so that you can identify and avoid them.

1) Ignoring Mobile

If you have a website that is great on desktop but loads slowly and is unresponsive on mobile, then you are potentially neglecting just over half of all traffic! Mobile-first design has become increasingly popular in web design over recent years, and when combined with mobile-first indexing, it’s clear how important it is to have a mobile-friendly and responsive website.

2) Not Having or Using a Blog

Having and maintaining a blog can be a strenuous and monotonous task. However, if you can find content that you enjoy writing about and that is relevant to your company, it’s a great way to help improve your SEO. Writing a blog article once a month is an effective way to boost your search engine rankings and target long-tail keywords.

A consistent blogging schedule can earn you a nice boost from Google for posting fresh content regularly. Pair that with the rest of the tips in this article, and you should see significant improvements in your marketing results.

Not having social media or not being active on it can hinder your company’s image and user relationships. In our article, Social Media: Are You Doing It Right, you can get to grips with the basics of social media and improve your company’s interaction with clients.

To succeed on social media, maintain a regular posting schedule to prevent user drop-offs. Show a personal side to your company, but avoid foul language or bad-taste posts.

4) Wrong Target Audience

Many companies that struggle to see a good return on their marketing investments may be targeting the wrong audience. Instead of targeting specific groups, they use a shotgun approach, trying to reach everyone without considering their interests or relevance to the product. This strategy can work for market research but is less effective for direct marketing.

5) Not Focusing on SEO

SEO isn’t as simple as adding a few keywords to a page. Keyword stuffing is an outdated and negative SEO strategy. SEO is a constantly evolving practice that encompasses various factors. Here are 6 basic SEO tactics to help you get started:

Clean, accessible, and crawlable URLs
Optimised and compelling title and meta tags
Unique and informative content
Correctly formatted HTML (H tags, alt tags, title tags, etc.)
Rich snippets and schema markup
Correctly implemented canonical tags

For more guidance on SEO, feel free to get in touch.

Pro Tip: Conduct an in-depth keyword analysis to discover primary and secondary keywords your customers use. Optimise your content accordingly.

6) Not Using Email Campaigns

Despite GDPR, email marketing campaigns are still effective as long as you have accurate consent from your subscribers. Email campaigns are great for promoting products and increasing conversion rates, provided you target the right audience and measure responses.

Segment your mailing list for targeted campaigns. For example, car leasing brokers could create segments by manufacturer and send tailored deals to each group.

Pro Tip: Measure responses through open rates and click-throughs to optimise future campaigns.

7) Having a Slow Website

A slow website can hinder your company’s marketing efforts. Users are unlikely to wait for a slow site to load and may go elsewhere. Additionally, Google may penalise your site for poor optimisation.

For tips on speeding up your site, check out our article on 7 Ways to Speed Up Your Website.

Pro Tip: Compress and optimise images to improve website speed.

8) Not Having a Digital Presence

To market effectively online, ensure you have an active presence on platforms like Facebook and Instagram. Make it clear where people can contact you for more information.

If your digital presence exists but lacks attention, revisit blogging and social media strategies to make your company more discoverable.

9) Not Engaging

Engaging with current and potential customers is crucial. Use tools like live chat to make your company accessible. Encourage user interaction to build strong relationships, enhance brand growth, and foster loyalty.

Pro Tip: The customer experience isn’t just about sales. It’s about solving problems, answering questions, and building a connection with your brand.

10) Not Having a Website

Surprisingly, many companies still don’t have a website, making online advertising ineffective. A website opens up an additional marketing channel, allowing you to reach new customers and connect with existing ones. Without a website, your competitors may capture your potential customers.

Round Up

That concludes our list of 10 digital marketing mistakes that may be holding you back. While there are other factors to consider, we hope this article has given you insights to better optimise your website and marketing efforts for better results.

For help or advice on web design, don’t hesitate to get in touch. Or browse through some of our past articles for more insights.