3 SEO Tips For Car Leasing Brokers In 2018

SEO Tips For Car Leasing Websites

Thanks to the ever-changing landscape of search engine algorithms and their eternal quest to improve the quality of search results, SEO is becoming increasingly complex. Ranking factors evolve, new ones appear, and others are abandoned. Combine this with a competitive industry such as vehicle leasing, and it can be challenging for companies to stay up to date. This article highlights three prominent SEO trends for 2018 that every car leasing broker should know.

1. Linkless Link-Building

How can link-building be linkless? Let me explain. While good-quality backlinks remain effective for SEO, recent algorithm updates have made search engines crack down on poor-quality link profiles, making traditional link-building harder. Search engines are now better at associating mentions with the correct brand or company and using these mentions as trust signals.

So what does this mean?

Good-quality backlinks are still relevant, but it’s also essential to focus on brand mentions. Building relationships with reputable publications and authoritative industry bodies is an effective way to gain valuable citations and referrals. Even without backlinks, mentions can positively impact your SEO.

In addition to using a backlink checker, it’s important to use a web monitoring tool to track your company’s referrals and mentions.

2. Mobile-First Indexing

The day has arrived—Google has begun rolling out mobile-first indexing, meaning companies can no longer ignore mobile optimization.

What is “Mobile-First Indexing”?

Mobile-first indexing means Google uses the mobile version of your website as the starting point for determining search rankings. If your website isn’t mobile-friendly or lacks a mobile version, it may still be indexed, but its rankings could suffer. Conversely, mobile-friendly websites may enjoy a ranking boost, even for desktop searches.

What can I do about it?

Start by checking whether your webpages are mobile-friendly using Google’s Mobile-Friendly Tester. If there are issues, address them promptly.

When it comes to mobile-friendly design, you can choose between a fully responsive website and a separate mobile website. A fully responsive site shares content and optimizations across mobile and desktop versions, reducing maintenance efforts. A separate mobile website, however, requires manual updates and optimization, which can be time-consuming.

3. Use Rich Snippets and Structured Data

Our third SEO tip for 2018 is to leverage rich snippets and structured data to enhance your website’s visibility. Rich snippets and structured data have been around for a while. While Google hasn’t officially confirmed their use as a ranking signal, they can help your website stand out in search engine results pages (SERPs) and improve click-through rates.

Rich snippets and structured data allow search engines to interpret your content more accurately. Examples of their application for vehicle leasing websites include reviews (aggregate ratings), company info, blog articles, and vehicle details.

Final Thoughts

We hope you’ve found these three SEO tips useful. While many other factors are essential, we believe these three will be particularly impactful for vehicle leasing companies in 2018.

If you have an existing vehicle leasing website that needs an update or are starting a new vehicle leasing company, don’t hesitate to get in touch. We have extensive experience building websites for the automotive industry.