How To Choose The Right Web Design Agency

What To Look For In A Web Design Agency?

Whether you’re a fresh new startup looking for an online presence or an established business in need of a website redesign, choosing a web design agency can feel overwhelming. Your website is often the face of your company and the first point of contact for many potential customers.

Selecting the right web design agency can greatly impact your business in terms of growth and image, and can be the deciding factor for customers choosing you over competitors.

To help you find the perfect fit, here are several key points to consider when choosing a web design agency.

1. Know Your Aims And Objectives

Before starting your search, take time to have internal discussions and outline your company’s goals and what you want your new website to achieve. Consider questions like:

• Are you looking to increase sales and conversions?
• Do you need to modernize your website and brand image?
• Are you targeting new markets or audiences?

Creating a project brief or specification will help you communicate your needs clearly to potential agencies and determine which one is best suited for the job.

2. Determine Your Cost And Budget

Cost is often a critical factor when hiring a web design agency. While it may be tempting to cut costs, remember that “you get what you pay for.” A realistic budget is essential, but trying to save money upfront can hurt your long-term ROI.

Rather than viewing a new website as a cost, think of it as an investment. The right agency should provide a speedy ROI and more. Reevaluate your overall marketing spend—you may find areas where money is being wasted that could be better allocated to your website project.

3. Identify Precisely What’s Being Offered

It’s important to understand exactly what each agency is offering. Questions to ask include:

• Do they outsource any work?
• Are they an established agency or a collective of freelancers with a virtual office?

You’re paying for the agency’s expertise and ability to deliver, not a third party’s. If an agency excels in branding but lacks technical or UI skills, there’s no harm in splitting the project between two agencies. However, splitting a project across more than two or three agencies can lead to delays and complications.

4. Look For A Good Track Record

Choose an agency that’s proven to be an expert in their field. If you’re in a niche industry, for example a car leasing brokers, look for agencies with relevant experience.

Evaluate their own marketing efforts:

• Is their website up to date?
• Do they showcase past work and client testimonials?

A mix of results-driven and customer service-focused testimonials is a good sign you’re working with an agency that values its clients and results.

5. Communicate And Discuss

Clear communication is crucial. Set up face-to-face meetings to better understand the people you’ll be working with. Website projects can take months, including aftercare (marketing and support), so good rapport is essential.

Don’t hesitate to ask technical questions about their process and recommendations. A good agency will answer confidently. If the meeting involves an account manager, try to meet with a designer or developer as well—they’re the ones doing the actual work.

If you have a web design project to discuss, contact us at 0115 837 2880 or email [email protected]. At Jacit, we specialize in creating bespoke, tailor-made websites. While we’re a Nottingham-based web design agency, we frequently work with clients across the UK.